strategy and
experiments for
rituals and

Philips Case Competition

What products or
services can Philips offer
specifically for teens that are
customizable, tailored to their
needs, and will both raise
awareness and improve their


I decided to join a case competion to learn from MPES and MDES students to help better reinforce my growing design skills.

After 6 weeks I learned  case competition to find a solution to help teenagers improve sleep habits

  • Through research, we found that the entire family should be involved in the creation of these sleep habits
  • Lava is a solution that sends bedtime reminders while also charging all family smartphones outside the bedrooms so that families can have meaningful conversations about sleep and encourage positive, self-driven sleep habits in teens
  • Won second place in case competition

Lava is a device that creates opportunities for families to have conversations about the importance of sleep and empowers young teenagers to develop healthy sleeping habits independent of their parents. It is a wireless charging device that is intended to sit in a central living space that the family frequents often. Each family member has their own designated color, so when they ‘tap out’ or put their phone to charge, their color joins the mix at the base of the Lava. The intensity of each of the colors indicates how closely each family member has stuck to their designated bed time (parents included). In this way, Lava is visualizing family sleep habits, holding the family accountable.

Conducting interviews

We wrote the interview guides so we could ensure that we hit all the major questions we had for the teenagers and parents. Our questions focused on three main parts. First, understanding the teenager’s entire daily routine and how they feel. Second, we wanted to understand more about their routines when they wake up. Many products in the market were focusing on the bedtime routine so we wanted to explore whether there were any opportunities in this area. Finally, we also probed into the bedtime routine, looking at level of autonomy and the habits that were formed for this time of day.

Insight Generation

Next, we facilitated a session to bring together all of the pieces of information we had gathered from our 12 interviews. Initially, we grouped all of our post-its under the participant names so that each pair that interviewed that participant could explain the most important pieces of information and the context they derived from it.

As we discussed each participant, we started to create an affinity map of the post-its and write out the overarching insights that we were getting. These grew and changed as we went through all 12, developing an interesting picture of younger teenagers and their sleep habits.

The most impactful insights that we took forward to ideation were:
  • Family technology habits and sleep routines are incredibly important to determining how the young teenager views sleep
  • All kids viewed sleep positively, they didn’t see it as a blocker to activities
  • Talking about sleep (or lack thereof) was not something younger teens would do with their friends - this did not influence their perception of sleep
  • Teens can lose track of time when in bed - this was often a result of technology or books
  • Parents felt that community expectations were putting pressure on kids and fostering a culture of activity that doesn’t value sleep